
Image: Caffeine & Co studio
The Coffee Atlas
Ecuador Loja
Ecuador's Loja province produced 2021's record-price Cup of Excellence lot from tiny smallholder farms, with sourced altitude, harvest, and cupping data.
Flavor profile
avg. of 2 published reviewsScale: 1-10, Coffee Review / SCA-classic-form convention. Averaged from 2 independently published, dated Coffee Review scores of Loja-grown lots: the 2021 Ecuador Cup of Excellence's first-place Arashi Typica Mejorado Washed (reviewed by GK Coffee, Oct 2022) and a 2013 Vilcabamba smallholder lot roasted by Kean Coffee. Not a category-wide statistical sample: the gap between a record-auction competition micro-lot and an everyday commercial lot is real and wide in this small, fragmented origin.
What it tastes like
Ecuador’s Loja province is proof that a country can produce a record-setting cup without producing much coffee at all. At the country’s first Cup of Excellence in 2021, Loja farms swept first, second, and third place, and Abel Salinas Pacheco’s washed Typica Mejorado from Finca Arashi, a 7-hectare farm above Saraguro, sold at auction for $97.10 a pound, a price that beat the previous record set by Ethiopia’s Cup of Excellence earlier that same year. Buyers at the auction specifically noted how rare it was to see a Loja lot reach international bidding at all, according to the Tea & Coffee Trade Journal’s coverage of the sale.
The variety behind that win, Typica Mejorado, carries a slightly misleading name. Producer accounts collected by Perfect Daily Grind trace it to a mid-20th-century Nestle breeding program based in Ecuador’s Pichincha province, where a field technician named Don Olger Rogel is credited with selecting out the two seedlots that became Typica Mejorado and its sibling variety, Sidra, from stock imported mainly from Ethiopia. Despite the name, it is not believed to be genetically true Typica: growers kept the name because the cup reminded them of Typica’s clean profile, just more expressive. From that Pichincha origin, smallholders across Loja, at farms like Arashi in Saraguro and El Alisal in Quilanga, have made it the variety most associated with the province today.
Loja’s farms sit at 1,700 to 2,300 meters, high even by specialty standards, with the main harvest running May through September. Most of the region’s coffee is grown by smallholders without the capital for synthetic inputs, which is part of why Loja produces a disproportionate share of Ecuador’s organic-certified coffee. Washed processing is the traditional method: at Arashi, cherries are depulped and dry-fermented for 24 hours before washing and a 15-day greenhouse drying period, a slower, more controlled version of the same washed-lot logic used across the specialty world.
Two independently published, dated Coffee Review lots show both ends of what Loja can do. The Cup of Excellence-winning Arashi lot cups exceptionally clean and high-toned: pineapple, bergamot, cocoa nib, hazelnut, and ginger flower, with a 96-point score that ranked it among Coffee Review’s top coffees of 2022. A more ordinary Vilcabamba lot from small-holding Loja farmers, reviewed a decade earlier, still cups well at 92 points, with butter, roasted cacao nib, dark cherry, clove, and a tangerine-like top note. The gap between them is real: this is a fragmented, low-volume origin, and a single competition micro-lot from one exceptional farm is not the same coffee as the everyday cup Loja’s other smallholders bring to market.
How to brew it
Method fit for this origin · editorial guidance from roaster convention
Filtered clarity lets the bright fruit and floral top notes that define Loja's high-altitude washed lots come through cleanly, the method roasters reach for first with this origin.
Doable, but the same delicate acidity that makes this origin distinctive can read as sharp or thin once compressed into a shot without careful dialling in.
Full immersion favors body over clarity, and roasters generally steer Loja's high-toned washed lots toward filtered methods instead.
⚠ Fit tiers are editorial guidance drawn from roaster convention; no industry standard scores brew fit, so we show tiers, never invented numbers. Reflects brew guidance commonly published by specialty roasters for washed, high-altitude South American lots, not an SCA-defined standard.
Altitude & region
Growing elevation, meters above sea level · this entry vs comparison bands
Ecuador Loja's range is sourced from Perfect Daily Grind's origin reporting and cross-checked against Royal Coffee's export review and Finca Arashi's own real, sourced elevation. Kenya AA, Colombia Huila, and Guatemala Antigua reuse the typical origin bands already published elsewhere in this Atlas, shown for scale only, not a lot-specific measurement.
Caffeine content
Caffeine by dry weight · each gold dot = 0.1%
Caffeine content tracks species, not origin, altitude, or processing: roughly 1.2% for Arabica versus roughly 2.2% for Robusta, close to double (see Sources & data). This entry is 100% Arabica; no credible per-origin caffeine figure exists at a category level, so the comparison above is by species only, not a measurement of this specific lot.
Where to buy it
Transparency: some links on this site are affiliate links; if you buy through them we may earn a commission at no cost to you. Roasters are picked for genuine, current sourcing of this coffee, never for who pays us.
Currently stocks a washed Typica Mejorado from Leonidas Jaramillo's El Alisal farm in Quilanga, Loja, at 1,900 masl.
View lot→Natural-process Typica Mejorado from Juan Pena's Hacienda La Papaya in Loja, part of a running Ecuador micro-lot program.
View lot→Rotates multiple washed Ecuador Typica Mejorado lots, including Loja producers, as they come available.
View lot→Maintains an ongoing Ecuador program with named Loja farms and full farmgate-to-retail price transparency.
View lot→Selection is thin for this specific micro-origin; check roast dates, Loja or Typica Mejorado labeling, and seller reviews before buying.
View lot→Sources & data
- Alliance for Coffee Excellence: Ecuador 2021 results2021 was Ecuador's first Cup of Excellence; first, second, and third place all went to Loja farms, led by Arashi's washed Typica Mejorado at 90.39 points, sold for $97.10/lb
- Tea & Coffee Trade Journal: Inaugural Ecuador Cup of Excellence garners global recognition23 lots, 113 bidders from 23 countries, $250,068.45 total revenue, record price per pound surpassing the prior Ethiopia CoE record; notes the rarity of Loja lots reaching international buyers
- The Coffee Quest: Finca Arashi, in Loja, EcuadorFarm details for Abel Salinas's Arashi: 1,890 masl, Saraguro, Loja, 7 hectares, ~22,000 trees, washed processing method (24-hour dry ferment, 15-day greenhouse drying)
- Coffee Review: Ecuador COE 1st Place Arashi Typica Mejorado Washed, GK CoffeeCupping scores (1 of 2 averaged): Aroma 9, Acidity 9, Body 9, Flavor 10, Aftertaste 9, overall 96
- Coffee Review: Ecuador Vilcabamba, Kean CoffeeCupping scores (2 of 2 averaged): Aroma 8, Acidity 9, Body 8, Flavor 9, Aftertaste 8, overall 92; producer described as small-holding farmers in the Loja growing region
- Coffee Review: scoring methodology1-10 attribute scale definition
- Perfect Daily Grind: Origin Spotlight, Exploring Ecuador's Specialty CoffeeLoja altitude (1,700-2,300 m), dominant varieties (Typica, Caturra, Bourbon), and a growing trend toward natural and honey processing in the region
- Perfect Daily Grind: What is Typica Mejorado and will it become more popular in coffee shops?Variety history: believed to trace to a mid-20th-century Nestle breeding facility in Pichincha province that imported Ethiopia-sourced seed, named by field technician Don Olger Rogel; genetically distinct from true Typica despite the name, per producer testimony
- Royal Coffee: Ecuador Coffee Export Review, Loja, Zamora Chinchipe and PichinchaLoja altitude reaching up to 2,100 m, smallholder-dominated organic production, and Ecuador's 2024/25 national production of 355,000 60kg bags
- Coffee Hunter (Mercanta): Coffee SeasonalityEcuador's main coffee harvest runs early May through September
- Crozier et al.: Espresso coffees, caffeine and chlorogenic acid intake (Food & Function, 2012)Peer-reviewed (Univ. of Glasgow): states robusta coffee beans contain almost twice as much caffeine as arabica, by species (no percentage figures given in this paper)
- Development of a fast and simple method to identify pure Arabica coffee and blended coffee by Infrared Spectroscopy (J. Food Sci. Technol., 2021, PMC8292507)Peer-reviewed, open-access: Arabica beans usually present 1.0 to 1.5% caffeine and Robusta beans present 2.0 to 2.5%, source for this entry's 1.2% Arabica / 2.2% Robusta figures